For retail clients, location is crucial. Factors like foot traffic, visibility, and accessibility all play a big role, as does the mix of other tenants and the demographic of customers visiting the area. In other words: Is the location catering to your target market?

At Rappaport, our trusted leasing team is well-equipped to help you answer this question through access to some of the most comprehensive proprietary data available for the Washington, D.C., Maryland, and Virginia retail markets. Through the use of research tools like Placer, Esri, Sites USA, and our cloud-based Salesforce CRM, our brokers have immediate access to our entire leasing and brokerage portfolio and database of information about thousands of retailers, their sales volume, real estate transaction comps and competing retail centers. Through this integrated application, our team can easily compile void analysis reports illustrating retail uses and underserved uses for a particular center or trade area. In addition, this platform allows them to collaborate and track the status of all working deals easily.

It is this palpable skill and expertise that keeps clients such as Chipotle, First Watch, Shake Shack, Raising Canes, Alexandria Restaurant Partners, and Crumbl Cookies looking to us for guidance and representation.

The Rappaport Way

A key part of our philosophy of “cultivating places” is to match the right tenants with the right landlords. We believe that the best deals are those that support the goals, growth, and best interests of everyone involved.

Our careful attention to landlord-tenant matchmaking has helped our team recognize demand and fill it with an ideal retailer, resulting in deals such as First Watch at South Riding Market, in which we represented both the landlord and the tenant to bring sit-down daytime café to serve a large development in the fast-growing part of Loudoun County south of Route 50. 

Our outreach into the communities, themselves, also gives us valuable insight into the desires and proclivities of area residents.  It is this awareness of community desire that has informed deals such as bringing DC’s first drive-thru Starbucks to Skyland Town Center and the metro area’s first Raising Cane’s location.

Starbucks at Skyland Town Center

The retail tenants and landlords we represent benefit from almost 40 years of property management and leasing experience in the D.C. market, and the strong relationships we’ve built along the way. As the DMV’s most trusted retail advisors, we represent over 100 national and local retailers.  It’s that in-depth and extensive market knowledge that allows us to deliver on the promise of finding the best terms, the best location, and the best market opportunities for all our retail tenants.

Our dedication to those goals, and to ensuring the success of our tenants, is stronger than ever. We know that your success is ours as well. So here’s to a year of building better businesses, and better communities, across the D.C.metro area.

Want to know more about how Rappaport’s tenant representation services can help you build your business in the D.C. area? Contact


Author Camille Seldin

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