Crossroads Center has experienced a dramatic transformation driven by a focused and forward-thinking leasing strategy. After longtime anchors Safeway and Bed Bath & Beyond vacated, Rappaport was engaged to provide comprehensive landlord advisory services aimed at repositioning the center and restoring momentum.
Led by Rappaport Executive Director of Brokerage Bill Dickinson and Senior Director of Brokerage Kyle Gamber, the leasing team implemented a strategic approach designed to elevate the tenant mix, attract daily-needs and experiential retailers, and reestablish Crossroads Center as a vibrant retail destination. Through targeted outreach and market expertise, the team successfully executed leases with nationally recognized retailers including Amazon Fresh, Floor & Décor, First Watch, Gold’s Gym, and Golf Galaxy.
“It’s always difficult to lose anchors, but it also creates opportunity,” said Bill Dickinson, Executive Director of Brokerage at Rappaport. “We were able to sign an outstanding lineup of tenants, bring the center to 100 percent leased, and ultimately position Crossroads Center for long-term success.”
Today, Crossroads Center benefits from increased foot traffic, stronger co-tenancy, and a more compelling mix of retail, fitness, and dining options. The repositioning has reinvigorated the property, strengthened its competitive standing within the market, and delivered renewed value for ownership.
Learn more about our past successes and contact us to discover how Rappaport’s expert Landlord Advisory team can help you unlock success at your suburban retail property.
