Rappaport has quite a few new thought-provoking and interactive features that beautify and enhance the retail experience for consumers and engage the community as a whole! Here are just a few examples of these special qualities:
Our newest pop of art at Village at Leesburg was created by, Nazmul Howlader. The newly installed window graphics feature attractive and bright multicolor pop art that is intended to spread joy and create fun photo ops for visitors. Signage at the center highlights leasing opportunities as well as QR codes promoting events at the center designed to show consumers there is more to discover.
With the summer heat smoldering the D.C. region, Village at Leesburg’s “Drink in the Good Life” initiative sounds so much cooler. The strolling-and-drinking program allows shoppers of age to pick up their favorite adult beverage at a participating restaurant and walk around the property with their drink in hand as they visit other retailers.
Some fun features for all ages include running around at the children’s play area, The Party Plaza happening every Friday & Saturday, and other community events, or relaxing at the fire pits at Village Plaza.
Situated in the heart of the bustling H Street neighborhood, modern meets luxury at Avec on H Street. The mixed-use development features 419 luxury apartments and 44,000 SF of street-front retail. A large part of D.C. is the street art over the city and as such, Avec on H has reflected this with the murals that have been created for a vacant storefront on the prominent corner of Avec.
Instead of wrapping the corner frontage of the development with “Coming Soon” signs, we partnered with Kyle Confehr and WXLLSPACE to complete our vision. This approach mirrored our commitment to serving the communities in which we operate and has set the tone for how retail property owners can take a fresh and innovative approach when introducing upcoming developments.
We engaged with a designer to help us with our business-to-consumer marketing campaign in building awareness and excitement for our newest mixed-use development, Skyland Town Center. The purpose of the campaign was to not only build awareness and excitement but also establish it as a living, shopping, and gathering center within the community. Before we began the work, we did some research and received feedback from residents of wards 7 and 8, their input was highly considered as part of our recommendations, always keeping in mind that the residents are an essential part of how we ultimately communicate to them on every level.
Online survey respondents had 58% favorability in a contemporary, stylish, sophisticated, but clean direction for their marketing 67% of the participants agreed on a good blend of African-American, multicultural, youthful, lifestyle-oriented images. In regards to messaging, residents suggested a list of words to be associated with Skyland. Our storefront graphics have been a clever way of helping with way-finding as well as effectively communicating that retail space is available.
The beautiful recently renovated neighborhood enter in the heart of Vienna has a cool feature: a Washington, D.C.-themed mural that spans the entire center. The bright-hued design was created by a Vienna native on the back of the shopping center, so patrons who park in the rear spaces are greeted with appealing imagery that features Rosslyn, Tysons, and more D.C. landmarks. Not a bad sight to see as they enter Taco Bamba, Chop’t, MOD Pizza, or any of their other favorite restaurants and retailers at Vienna Shopping Center.
In honor of the people of Lake Ridge, Virginia, the community came together to create what is deemed the “Hall of Fame Walk”. Nominated by family and friends, placards memorializing former residents are placed throughout the shopping center to observe as you visit this 92,000-square-foot shopping center along Old Bridge Road. The tight-knit community of Lake Ridge is on full display with this commemorative feature, bringing people together with a public display remembering their loved ones.
For more information regarding our shopping centers and availabilities throughout the D.C. Metropolitan region, click here.