Today’s consumers are not just looking to complete transactions, they are looking for experiences. This shift toward experiential retail is reshaping leasing strategies, increasing dwell time, and ultimately driving stronger performance across shopping centers.
At Rappaport, we are seeing firsthand how experiential tenants are transforming properties into destinations. By curating a mix that goes beyond traditional retail and focuses on engagement, activity, and community, retail centers are creating environments where people want to spend time, and return regularly.
The Power of Dwell Time
Dwell time has become an increasingly important indicator of retail success. The longer visitors stay at a property, the greater the opportunity for cross-shopping, dining, and repeat visits. Experiential concepts naturally extend dwell time by offering something that cannot be replicated online.
Fitness, recreation, and entertainment uses in particular have proven to be powerful drivers of sustained foot traffic. Unlike traditional retail visits, which can be quick and transactional, experiential visits are intentional and time-based, often ranging from one to several hours.
Experiential Concepts Driving Traffic and Energy
At Rappaport, we’ve witnessed how experiential tenants are playing a key role in activating retail centers and attracting new audiences.
- Dominique Dawes Academy brings a unique blend of fitness, youth programming, and community engagement. Families return weekly for classes and events, creating consistent, reliable traffic and strengthening the center’s connection to the surrounding community.
- The Picklr, an indoor pickleball concept, taps into one of the fastest-growing sports in the country. Its membership-based model drives frequent visits while tournaments and social play create an energetic atmosphere that extends beyond the court.
- TruGolf Links delivers a true-to-life, experience-driven approach to golf. By combining technology with personalized service, it creates a destination that appeals to both serious golfers and casual enthusiasts.
- Vertical Rock Climbing & Fitness offer a dynamic, physically engaging experience that brings in a dedicated and repeat customer base. With classes, camps, and group events, the concept drives traffic throughout the week and across different dayparts.
- Phoenix Theatres Village 14 + PTX at the Village at Leesburg is a strong example of how traditional entertainment can evolve into a modern experiential anchor. Following its recent renovation, the theater now offers an enhanced viewing experience with upgraded amenities and a refreshed environment, helping attract both new and returning visitors. You can read more about the transformation here.
Each of these concepts create reasons to visit, stay, and return.
A Rising Trend with Long-Term Impact
The continued growth of experiential retail reflects a fundamental change in consumer behavior. People are prioritizing how they spend their time, and retail environments that offer interaction, entertainment, and connection are outperforming those that do not. This evolution also benefits traditional retailers. As experiential tenants increase foot traffic and extend dwell time, neighboring businesses gain exposure to a broader and more engaged customer base. The result is a stronger, more balanced ecosystem where all tenants can thrive.
Curating for the Future
As the retail landscape continues to evolve, our team is here to help. Contact us to learn how our services can help you navigate the new and developing retail trends ahead and uncover new opportunities.
