At Rappaport, we specialize in unlocking the potential of properties through strategic, proactive leasing. By carefully curating tenant mixes, optimizing occupancy, and capitalizing on market demand, we help landlords enhance the long-term value of their assets and bring their visions to life.
When the new owners of Prince William Square Shopping Center acquired the property, they inherited a significant challenge: 11 longstanding vacancies that had remained unfilled for the first 18 months of their ownership.
When Rappaport was brought on to handle leasing, led by Executive Director of Brokerage Pat O’Meara and Director of Leasing and Brokerage Zach Elcano, we implemented a targeted strategy that emphasized tenant diversity, local demand, and community engagement. As a result, we successfully filled all 11 original vacancies—plus an additional three spaces that became available during our tenure—for a total of 14 new leases signed over two and a half years. This effort brought the center to 100% occupancy and significantly increased its market appeal.
The new tenant mix included a variety of businesses designed to serve the surrounding community and drive consistent foot traffic. These included an optometrist, a vacuum store, multiple restaurants, an appliance store, a pharmacy, several salons, and a café—creating a dynamic blend of essential services, retail, and dining options.
Thanks to the improved tenancy and enhanced financial performance of the center, the ownership team was able to accelerate the sale process and bring the asset to market earlier than originally projected.
Learn more about our past successes and contact us to discover how Rappaport’s expert Landlord Advisory team can help you unlock success at your suburban retail property.
