In the last couple years, a health and wellness trend spurred a revolution in the way consumers eat and exercise in the D.C. market. Gone are the days of simple sandwiches acting as the Washingtonian’s lunch staple and discount bare-to-the-bones fitness concepts with a few dumbbells and second-rate treadmills being their go-to gym memberships. Today, the market craves customization in their purchases and creativity in their build outs. As we discussed in a previous blog post, younger demographics and health-conscious consumers are the driving force behind this shift, spawning boutique fitness offerings, such as [solidcore], to make their way on the scene as overnight sensations.[Solidcore]’s high-intensity Pilates-inspired workouts are taking the D.C. market by storm in particular. Rappaport’s Executive Director of Brokerage, Melissa Webb, who represents [solidcore] in the D.C. Metropolitan region, explains why she feels the fitness retailer is so successful in the urban-suburban areas of Washington, D.C., Maryland, and Virginia. “[Solidcore] is a brand recognized by Washingtonians and now it will be known in other markets around the country. Building owners find value in the brand for merchandising purposes and attracting other tenants or residents to their buildings.”
With just five years under their belts, [solidcore] expanded its footprint into 13 states with 36 locations and 17 more anticipated in the next year, including AVEC on H Street, Courthouse in Arlington, Reston Town Center West, the Sonnet at 14th and U Streets NW, among others. Melissa believes the company’s lofty goal of 125 studios by 2022 is entirely achievable for the thriving boutique fitness retailer. [Solidcore]’s CEO, Anne Mahlum, opened stores in Chicago, Dallas, Boston, Manhattan and North Dakota, indicating the brand’s success beyond the beltway and the retailer’s wide berth for growth.
For more information regarding [solidcore] and its continuing expansion throughout Washington, D.C., Maryland and Virginia, please reach out to our Executive Director of Brokerage, Melissa Webb.