At Rappaport, we know the heart of a vibrant community lies in connection, fun, and meaningful impact. This summer PlayPalooza brought families together at Potomac Festival, Vienna Shopping Center, and Springfield Plaza for an engaging new signature event series designed for kids of all ages. By blending active play, creative experiences, and service projects, we delivered value to attendees, merchants, sponsors, and our region as a whole.
With a remarkable total of 9,500 attendees across the three centers, the events featured activities like bounce houses, obstacle courses, and creative zones that kept children and parents entertained throughout the day. The outstanding turnout and positive feedback underscore the widespread appeal and success of the series.
Play Palooza also drove significant value for our merchants and sponsors, providing numerous opportunities for visibility and engagement at each location. Enthusiastic tenant participation and sponsorships– including presenting sponsor, Kidstrong– demonstrated the powerful impact these collaborative events have on strengthening our properties’ reputations and driving business for all involved.
Our marketing efforts reached impressive heights, achieving more than 2 million impressions across digital and social platforms. Influencer partnerships and targeted campaigns fueled extensive engagement before and after each event, reaching nearly 250,000 followers and amplifying our reach within the community.
Perhaps most inspiring was our “Give the Gift of Literacy” initiative. With the initial goal set at collecting 1,000 books, our generous attendees helped us surpass while raising additional funds to support local literacy. This made Play Palooza an opportunity to support academic success for local children while uniting families around play.
At Rappaport, our mission extends far beyond hosting events—we strive to create experiences that nurture relationships, support our partners, and uplift the entire community. Play Palooza 2025 was a testament to the power of play, partnership, and purpose.
We look forward to building on this success and welcoming even more families to our future celebrations. For more information on how Rappaport can help your center create meaningful impact, connect with our team today.
